In the broad field of display technology, the liquid crystal display (LCD) panel market has experienced a series of significant ups and downs in recent years. Starting from the bottom of the cycle at the end of last year, the price of panels of various sizes rose across the board this year, bringing the dawn of recovery to the industry. However, market changes are always full of uncertainty. Since the third quarter, the price side has fallen again, and it has remained relatively stable but still relatively weak. According to the latest global LCD TV panel shipment research data released by Sigmaintell, in terms of quantity benchmarks, the global shipment of LCD TV panels in the third quarter of2024 was 59.53 million, a year-on-year decrease of 0.5%. Behind this data, it reflects the subtle changes in the supply-demand relationship in the market and the new challenges faced by the development of the industry.
Zhao Jun, senior vice president of TCL Technology and CEO of TCL Huaxing, frankly expressed his views on the large-size LCD market in an nterview with reporters. Some time ago, the industry's concerns about the downside of the whole market were more obvious. However, Zhao Jun also pointed out that some positive changes have been seen. First of all, the government's efforts to boost the economy and stimulate consumption have achieved remarkable results. The home appliance subsidy policy has had a positive impact on consumers. Taking TV consumption as an example, the overall demand has achieved a significant year-on-year increase since September. Against the background of the continuous decline in TV demand in the past two years, this growth is particularly precious, which has effectively promoted the improvement of the relationship between supply and demand in the market. Moreover, the state subsidy has a clear policy orientation, and the subsidies for energy-saving products and large-sized and high-end products are relatively strong, which points out the direction for the development of the whole industry.
In terms of supply, display panel enterprises have also undergone profound changes in the past two years. Since the second half of 2022, due to the pressure of survival and development, enterprises have changed the previous model of competing for market share through price, ensuring shipments and maintaining high operating rates. Instead, according to the fluctuations in market demand, the operating rate is dynamically adjusted to maintain the balance and health of the overall supply and demand relationship. After two years of operation, the ability of panel enterprises to grasp market demand fluctuations has been improved, and the response speed of market changes has also been significantly improved. Nowadays, the supply side has formed a good trend of on-demand production and dynamic maintenance of the balanced development of the market. The interaction between supply and demand makes the overall TV panel market in a relatively balanced and healthy state. Li Dongsheng, the founder and chairman of TCL, is also optimistic about the future of large-size LCD. He believes that although the industry generally believes that the next-generation display technology will replace LCD in a short cycle, according to TCL's own development experience, there is no technology that can replace LCD in terms of large-screen display.
Facing the changes in the display panel market, Langzhong Hangjing Display Technology Co., Ltd. will continue to uphold the spirit of innovation, constantly optimize product performance and improve service quality. With 320x240 LCD products as the core, we will continue to expand the market and provide customers with cost-effective products, for the Contribute to the development of the global display industry. I believe that in the future, Langzhong Hangjing Display Technology Co., Ltd. will create more brilliance in the display field and write its own wonderful chapter.
